- Day one, Oct 4
- Day two, Oct 5
Build & Grow Stage
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Registration
Break
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Welcome to How to Web Conference 2023
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Keynote: Ship what matters - the right products at the right time
Ryan Singer | Product Builder, Advisor, Author, Shape Up: Stop Running in Circles and Ship Work that Matters
The ‘growth at all costs’ reality has changed - being efficient, profitable and deliver things that work, on time, is more crucial than ever. Ryan will share how his experience with Basecamp, where he spent over 17 years, to quickly develop meaningful products, build common language, and mix-and-match tools to fit your team. If you’re running in circles, pushed-back timelines, and disconnects. It's time for Shape Up!Product Team Founders Leaders
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Keynote: Building growth into your product - lessons learned at Calendly
Darren Chait | Head of Growth Marketing, Calendly
Darren will walk us through the hard truths of building a product-led growth business in 2023. You'll learn secrets behind why Calendly's been so successful at developing strong growth channels, some common pitfalls and things to be aware of, and how their team is designing and implementing their product-led sales strategies.Product Team Leaders
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Fireside: Building the next generation of European breakouts
Andreas Munk Holm | Founder, The European VC
Irina Haivas | Partner, AtomicoAtomico is a leading European venture firm, with investments like Aiven, Graphcore, MessageBird, Pipedrive - and recently Digitail and Dexory both built by Romanian founders. Atomico has been an active catalyst of the European tech ecosystem and authors the State of European Tech report annually. In this talk, Irina will discuss her perspective on European venture, with a lens on Eastern Europe, company building, and key trends including implications of the recent developments in AI.Investors Leaders
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Talk: From Zero to $350M Revenue: Finding and Scaling Your Go-to-Market Fit
Andrew Davies | Chief Marketing Officer, Paddle
Andrew will cover lessons from his roles as a co-founder of Idio, a B2B personalization innovator, leading brand, demand and digital at Optimizely, a global digital experience SaaS platform, and his current role as CMO of Paddle, a global billing platform for SaaS companies. He will also bring data-backed recommendations from Paddle's 34,000 customers on efficient growth. A session not to miss for startup go-to-market leaders, if you want to get inspiration on what direction to take and challenge yourself on your next set of actions.Growth Leaders
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Talk: Using AI to build a new generation of products
Zachary Gleicher | Applied Product Management, Google DeepMind
Based on his experience in building some of the core AI components used in Google products, Zach will walk you through some of the most burning questions for founders and technical teams these days on integrating AI into their products. Join his session to hear his views on whether foundation models make sense for your product, when you should use your own model vs. third-party foundation models, and how much data you need to build your own model.Product Founders
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Lunch Break
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Talk: Do you have message-market fit? 3 ways most messaging sucks and how to fix it
Diane Wiredu | Founder, Lion Words
In saturated markets, the success of your product often hinges on your message cutting through the noise. So why does so much of our messaging suck and blend into the crowd? – Because creating clear, compelling messaging is harder than it seems.
In this talk, Diane will show you how to create powerful, effective messaging that builds your brand and resonates with your audience – with practical examples, and actionable tips.
Discover the 3 most common messaging mistakes companies make, the telltale signs, and how to fix them to ensure the value of your offer is crytal clear. You won’t just learn what works, but how, and why it matters.Growth
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Talk: A practical guide to building a culture that matters
David Bizer | Director, KeySearch
David will offer a practical guide to building a culture that matters. Coming with tons of hands-on experiences in the executive search industry, and his time spent developing Google's European office as their 1st recruitor, David will share his insights on why culture can make a huge difference for your business along with practical examples of how this can be done.Team Leaders
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Talk: How to kill your product
Stephanie Musat | Senior Staff Product Manager, Warner Bros. Discovery
Product Leaders
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Break
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Talk: Your failed experiment is your biggest opportunity
Daphne Tideman | Growth Advisor & Consultant, Growth Waves
We've all heard it “we tried that, it doesn’t work.”. When we have a failed experiment, we are quick to move on. Sure, we try to create a growth mindset and talk about learnings, but the truth is we aren't getting the most out of those experiments. Growth experiments are like lemons and growth people as typical ‘explorers’. But just because not much comes out on the first squeeze, it doesn't mean it's a "dud lemon". What if I told you that your failed experiments, or what you might consider "dud lemons," could actually be the juiciest ones? Discover how to stop constantly searching for new ‘lemons’, and instead make the most out of every lemon life throws at you. Daphne will share multiple examples of where failures turned out to be huge growth opportunities and practical frameworks for how to prevent you from throwing out lemons too quickly by what you should do: before, during and after testing.Growth Leaders
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Talk: Analytical view vs Customer view in product development
Ilya Leyrikh | Product lead, Wise
In his talk, Ilya will discuss how to set the right vision for your product and how to reconcile the analytical & customer views, using NPS and customer contacts, KPI trees & dashboards, with tons of practical examples from his experience with the well-known fintech European unicorn WiseProduct Founders
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Talk: The power of giving back: Tips from a unicorn builder on how to build a great product
Hristo Borisov | Co-Founder & CEO, Payhawk
Following their Series B round, in 2022 Payhawk became the first Bulgarian unicorn. As the company co-founder and CEO, Hristo will share tips on what helped Payhawk to build an exceptionally strong product and market fit and expand their spend management solution to 32 countries. Hristo will walk you through the hard truths of starting off things, including his firm belief that when you look for funding, count on FOMO (fear of missing out) and don’t be afraid to be picky in choosing the right investment partner.Growth Founders Leaders
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Networking over a beer
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Community Stage
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Registration
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Panel: What makes the best founding teams deliver
Julija (JJ) Jegorova | Founder, Black Unicorn PR
Felix Martinez | Principal, Seedcamp
Claude Ritter | Managing Partner, CAVALRY VENTURES
Todor Breshkov | Founding Partner, LAUNCHubGrowth Team Investors Founders
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Talk: Putting it Together: Critical Lessons for Building Startups in Complex Times
Ivan Ivankovic | Co-Founder & COO, FONOA
In this session, Ivan will reveal his untold journey as an entrepreneur - from the sawmills of Eastern Croatia to launching Uber in Southern Europe to co-founder of Fonoa - one of the highest-growth European fintech companies of the last decade. With over 85 million Euros raised, Fonoa has revolutionized B2B compliance and tax strategies for major multinationals such as Uber, Spotify and Zoom - while executing a complex strategy in fast-moving sectors. Ivan has been at the center of this storm - more than once - and will share his insights on team, product, investors and overall strategy for winning in your market.Product Team Founders Leaders
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Fireside: What should you know about startups when you are acquiring one?
Cristian Corabu | VP of Marketing, Bitdefender
Daniel Daraban | Senior Director of Product Management, Bitdefender
Vlad Andriescu | Editor-in-chief, start-up.ro
Romanian-born cybersecurity giant Bitdefender has been, in the last years, highly active in acquiring both cybersecurity companies (ex. Horangi) and distributors. In this candid conversation, we discuss with two of the company leaders about how acquisitions happen, and what other plans the company has in this space.Investors Founders Leaders
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Panel: Building your path for growth
Elena Vrabie | Country Lead, The Recursive
Akis Bratsos | Principal, Lakestar
Allen Taylor | Managing Director, Endeavor Catalyst
Dan Lupu | Partner, Early Bird Venture Capital
Alin Stanciu | Partner, Catalyst RomaniaGrowth Team Investors
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Fireside chat: Digitail - Lessons from building a global startup
Andrew Michael | Show Host at Churn.FM
Sebastian Gabor | Founder, Digitail
Ruxandra Pui | Founder and CPO, DigitailWhat better way to hear great growth war stories than coming straight from the founders? Sebastian and Ruxandra share with us their journey from zero to a $11M Atomico-led Series A round, why it’s crucial to have a clear story when you’re fundraising, the challenges so far, expanding to the US and what this meant for their team culture and principles. With both business and technical expertise, the discussion will also touch on all things product, growth, fundraising and team.Product Growth Team Founders Leaders
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Lunch Break
Lunch Break + Book Launch || The CLV Revolution by Valentin Radu
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Talk: Mentoring is broken: How do you build the career support you need
James Mayes | Co-Founder & Former CEO , Mind the Product
As a senior operator and experienced community founder, James will discuss the role mentorship can have and some of the failure points in connecting with mentors, and suggest ways to tackle this issue in order to build the wide support network that you’ll need to survive one of the toughest but ultimately most satisfying roles in tech.Team Leaders
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Talk: Five rules for growth: developing products 10 million users love
Christopher Osborne | VP of Product, DeepL
Current VP of product at DeepL, and previous Director of Product at Booking.com, Christopher is an experienced product leader and manager. Based on his experience, Christopher has distilled 5 key rules you need to take into account when developing your products and growth strategy.Product Team Leaders
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Panel: Building deeptech products and startups from Eastern Europe
Irina Obushtarova | Co-Founder and CEO, The Recursive
Karol Szubstarski | Partner, OTB Ventures
Dan Mihaescu | Founding Partner, GapMinder
Cristina Riesen | Founder, Board Member, European Innovation Council
Product Investors
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Break
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Panel: What matters when building B2B startups
Alexander Theuma | Founder, SaaStock
Zuzanna Czapinska | Investment Manager, HV Capital
Alex George | Principal, Point Nine Capital
Gloria Bäuerlein | Founding Partner Puzzle VenturesB2B startups have their own universe - from the fly/mice/rabbit/deer/elephant denomination to the specific metrics you need to track in order to deeply understand your product. In this panel, joined by experienced B2B investors, we discuss what are the elements that help B2B startups stay on the right track from the early days.Growth Investors
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Talk: Focus on the outcome not on the output
Alexandru Ivana | Product Manager, Adobe
In a rapidly changing environment, marked by uncertainty and demanding customers, the role of a product manager becomes paramount in inspiring and guiding a focused and highly efficient product team. Join Alex as he sheds light on this intricate challenge faced by both enterprise and startup companies, and how it can be effectively addressed through the cultivation of an outcome mindset.Product
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Networking over a beer
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Startups Stage
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Registration
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Spotlight Semifinals #1
Founders
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Spotlight Semifinals #1
Founders
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Lunch Break
Break
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Spotlight Semifinals #2
Founders
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Spotlight Semifinals #2
Founders
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Spotlight Semifinals #2
Founders
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Break
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Spotlight Semifinals #2
Founders
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The State of AI in CEE Report - Unlocking the Future
Zornitsa Stoilova | Editorial Director and Podcast Producer, The Recursive
Founders
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From Local to Global: A Roadmap for AI in CEE and Beyond
Irina Obushtarova | Co-founder and CEO, The Recursive
Cezara Panait | Government Affairs & Public Policy Country Lead Romania, at Google Romania
Robert Hegedues | Partner, Fiedler Capital
Karol Szubstarski | Partner, OTB Ventures
Andreea Plesea | Co-founder and Chief Customer Success Officer, DRUID AI
Ioan Istrate | Founder, The Romanian Committee on AI & Advisor, Ministry of Research, Innovation, and DigitalizationFounders
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Networking over a beer
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Q&A Stage
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Registration
Break
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Product and growth - Q&A session with Ryan Singer, moderated by James Mayes
Ryan Singer | Product Builder, Advisor, Author, Shape Up: Stop Running in Circles and Ship Work that Matters
James Mayes | Co-Founder & Former CEO , Mind the ProductProduct Growth
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Product and growth - Q&A session with Darren Chait, moderated by James Mayes
Darren Chait | Head of Growth Marketing, Calendly
James Mayes | Co-Founder & Former CEO , Mind the ProductProduct Growth
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Product and growth - Q&A session with Andrew Davies, moderated by James Mayes
Andrew Davies | Chief Marketing Officer, Paddle
James Mayes | Co-Founder & Former CEO , Mind the ProductProduct Growth
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Lunch Break
Break
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Founders - Q&A session with Ioan Iacob, moderated by Andrew Michael
Ioan Iacob | Founder & CEO, FLOWX.AI
Andrew Michael | Host, Churn FMFounders
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Founders - Q&A session with Hristo Borisov, moderated by Andrew Michael
Hristo Borisov | Co-founder & CEO, Payhawk
Andrew Michael | Host, Churn FMFounders
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Founders - Q&A session with Claudiu Cioba, moderated by Andrew Michael
Claudiu Cioba | Founder & CEO, Videowise
Andrew Michael | Host, Churn FMFounders
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Break
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Networking over a beer
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Build & Grow Stage
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Registration
Break
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Welcome to Day 2 of How to Web
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Keynote: Escaping the Agency trap : What kind of company do you want to become?
Janna Bastow | CEO & Co-Founder, PRODPAD
When you feel your company is veering into an agency model and you're being pulled off track, it's time to define what kind of organization you want to grow up to. Hear straight from Janna, the inventor of the widely used Now-Next-Later framework for product roadmaps, why product companies do change the world, and how to avoid a common startup killer!Product Leaders
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Keynote: The culture playbook - Defining and scaling culture
Mada Seghete | Co-founder & VP of Marketing, Branch
From high-growth companies to a changing environment due to a global pandemic to a recession - companies have to adapt more than ever. Mada Seghete, Cofounder at Branch, will walk you through what culture is, how you define it at an early stage, and how you measure it and evolve it through both high growth and a high changing environment. From setting values to hiring, firing, leadership training, setting, and evolving processes this talk will help you think about your culture differently at every stage of growth.Team Founders Leaders
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Talk: Lessons on Growing A Startup Efficiently from 0 to 7 Figures
Xenia Muntean | CEO & Founder, Planable
In this talk, Xenia shares the story of how she and the Planable team made something out of nothing - lessons and tales about capital efficiency, finance management, and cash flows from a founder that took her company from barely surviving to scaling, while developing an amazing team and product. You’ll discover practical tips on making every dollar count, measuring your company’s capital efficiency as it grows and building your first cash flow. Even though Xenia is definitely not a financial expert, she built Planable's financial operating system to keep the company’s finances in check. Join her for this session to learn how you could do the same.Growth Team Founders Leaders
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Talk: Experiment and grow - but how to reach success?
Ton Wesseling | Experimentation Evangelist
Ton is opening up his toolbox, based on 20+ years of experience! Being successful in experimentation and conversion optimization is about 3 things: 1. Understand the entire customer journey 2. Know where it must be optimized 3. Create promising changes Join this talk to learn about Ton's tips and tricks, which you can apply immediately to start raising your conversions, and outgrow your competition asap.Growth
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Fireside chat: Building a service company - from humble beginnings to listing on the stock exchange
Irina Obushtarova | Co-founder & CEO The Recursive
Voicu Oprean | Founder and CEO, ArobsSince its beginnings, Arobs has focused on providing high-quality tech services for global clients. Now one of the biggest players in Eastern Europe, Arobs has become a publicly listed company. In this fireside we ask Voicu, founder and CEO of Arobs, about the lessons learned while building the company and his decision to list the company instead of selling it.Team Founders Leaders
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Lunch Break
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Fireside chat: Building a global enterprise startup
Ivan Brezak Brkan | Director of Development Content, Infobip
Ioan Iacob | Founder, FLOWX.AIGrowth Team Founders Leaders
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Talk: Unlocking the modern CEO
Joe Leech | Trusted Adviser & Executive Coach
Joe will share learnings from the CEOs he works with mixed with his background in pshychology to unlock the definition of 'the modern CEO', offering takeaways for managers and leaders. He’ll outline how we can all become the leader we want to be and our business, our family and the world needs.Team Leaders
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How to Guides on Mobile Growth : leveraging first-party data and the use of AI to Create Personalized User Journeys
Andy Carvell | Partner, PHITURE
User Journeys of the future will be increasingly personalized, leading to higher engagement, retention and monetization. In this presentation, mobile expert Andy Carvell will provide actionable advice and real-world examples of how some of the world's top-performing apps are leveraging AI and first-party data to deliver next-generation personalization and lifecycle marketingGrowth
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Break
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Spotlight Finals
Investors
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Spotlight Awards
Investors
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Networking with pre-party vibes
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Community Stage
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Registration
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Panel: How to build marketplaces that succeed
Robin Wauters | Founding Editor, Tech.eu
Jacek Lubinski | Partner, Market One Capital
Apostolos Apostolakis I Partner, Venture Friends
Staffan Helgesson I General Partner & Founder, Creandum
Stejara Pircan I Senior VP Commercial, eMAGMarketplaces are messy - synchronizing supply with demand, and keeping the financials in balance, sometimes across multiple geographies, has proven to be a hard game to play for many startups, including Delivery hero or Wolt and Tier or Voi. Joined by experienced marketplace investors and operators, we discuss what makes the best marketplaces work in the beginning, and at scale.Product Team Investors
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Talk: High-velocity product design
Claudiu Cioba - Founder & CEO, Videowise
Product Team Founders Leaders
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Break
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Panel: Hot or cold - how has the early stage investment market changed and what lies ahead?
Vlad Andriescu | Editor-in-chief, start-up.ro
Karolina Mrozkova | General Partner, Credo Ventures
Jordan Bocskov | Partner, Fiedler Capital
Márk Pálfalvi | Principal, PortfoLion Capital Partners
Team Investors Founders
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Talk: Gods, Superheroes, and Product Managers
Randy Silver - Managing Director, Out of Owls
Product Team Leaders
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Talk: The journey behind building FindMeCure, pivoting lessons, and reaching product-market fit
Maya Zlatanova | CEO & Co-Founder, FindMeCure
FindMeCure is a product of passion - after its funding in 2016 and becoming a TechStars alumni, the company has spent a number of years iterating and learning from their customers, until reaching a period of growth. In this talk, Maya shares the ins and outs of this process and the fuel that helps her to keep looking forward.Product Founders Leaders
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Lunch Break
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Panel: I'm building an amazing product - why can't I raise money?
Robin Wauters | Founding Editor, Tech.eu
Bogdan Iordache | General Partner, Underline Ventures
Diana Koziarksca | Founding Partner, SMOK Ventures
Kaan Eren | Principal, 500 Emerging EuropeProduct Team Investors
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Panel: Building AI-first companies
Elena Vrabie | Country Lead, The Recursive
Karol Lasota | Principal, Inovo Ventures
Florin Tufan | CEO & Founder, Veridion
Liviu Dragan | CEO & Founder, DruidAI
Robin Haak | GP, Robin CapitalThe next decade might very much be the decade of AI.
But not all AI products and companies are equal - integrating AI in your product has to make sense for your customer, and ideally help you build a moat around your business. In this panel, we'll discuss what are the alternatives startups and companies have to deploy AI in their products, and how to build through AI a competitive advantage.Product Founders Leaders
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Talk: The AI Craze: How to Adapt Your Global Tech Leader
Nikola Pavesic | Director of Startups, Infobip
Product Founders
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Break
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Networking with pre-party vibes
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Startups Stage
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Registration
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Romanian Startups: Tigers of Europe - documentary and panel
Vlad Andriescu | editor-in-chief, start-up.ro
Ana Maria Andronic | General Partner, Andronic x Partners
Bogdan Iordache | Founder, Underline Ventures
Cristian Pațachia | Development & Innovation Manager, Orange Romania
Ana Crețu | Co-Founder, InnovX-BCRInvestors Founders Leaders
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ORANGE FAB | DEMO DAY
Founders
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ORANGE FAB | DEMO DAY
Founders
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ORANGE FAB | DEMO DAY
Founders
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Lunch Break
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BRD - Groupe Société Générale | Product Showcase
Founders
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BRD - Groupe Société Générale | Product Showcase
Founders
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BRD - Groupe Société Générale | Product Showcase
Founders
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Break
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Networking with pre-party vibes
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Q&A Stage
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Registration
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Investment - Q&A session with Irina Haivas, moderated by Andreas Munk Holm
Irina Haivas | Partner, Atomico
Andreas Munk Holm | Founder & Host, The European VCInvestors Founders Leaders
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Investment - Q&A session with Staffan Helgesson, moderated by Andreas Munk Holm
Staffan Helgesson | General Partner, Creandum
Andreas Munk Holm | Founder & Host, The European VCInvestors Founders Leaders
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Investment - Q&A session with Ondrej Bartos, moderated by Andreas Munk Holm
Ondrej Bartos | General Partner, Credo Ventures
Andreas Munk Holm | Founder & Host, The European VCInvestors Founders Leaders
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Lunch Break
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Culture and Team - Q&A session with Mada Seghete, moderated by Sonia Damian
Mada Seghete | Co-founder & VP of Marketing, Branch
Sonia Damian | Head of Platform & Community, Crew CapitalTeam
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Culture and Team - Q&A session with David Bizer, moderated by Sonia Damian
David Bizer | Director, KeySearch
Sonia Damian | Head of Platform & Community, Crew CapitalTeam
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Culture and Team - Q&A session with Joe Leech, moderated by Sonia Damian
Joe Leech | Trusted Adviser & Executive Coach
Sonia Damian | Head of Platform & Community, Crew CapitalTeam
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Break
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Networking with pre-party vibes
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