The ABC guide of launching your startup in Vienna
If there is something that the pandemic time has facilitated in the past two years is the digitalization of multiple industries and the global access to different resources. On top of this, we have the Eastern European ecosystem empowered by the multitude of investing rounds raised by local startups, and the growth of a few… Read more »
The ABCs of Jobs-to-Be-Done Driven Innovation
The premise of Jobs-to-be-Done (JTBD) is that people buy things to help them make progress. You could say that customers don’t just “buy” products and services, but they “hire” different solutions at different times, to get their own series of required jobs done. You probably know that JTBD was successfully used by companies like Intercom,… Read more »
The ABCs of OKRs
Objectives and key results (OKR) is a framework for defining and tracking goals and their outcomes. It was first introduced by Andy Grove, the “Father of OKRs”, during his tenure at Intel, and it is now used by many technology giants such as Google, Twitter, LinkedIn, and Spotify. The benefits of the objectives and key… Read more »
The ABCs of Driving a Performing Team Culture
Research shows that companies with great team culture outperform their competitors. Why? Because having a healthy organizational culture makes employees happier, more productive, and less likely to leave. Team culture evolves over time. If left unchecked, it can become a negative force, and, when that happens, employee engagement and performance begin to suffer. But, with… Read more »
The ABCs of B2B Sales
B2B sales have changed. Prospects are fed up with pushy sales reps and cold calls and emails. In the past, buyers had to approach the seller early in the sales process to research their purchase. Now, information is readily available, so by the time the buyer is reaching out to a sales rep, they are… Read more »
The ABCs of Customer Success
Customer success leads to retention. Retention leads to revenue. By improving customer success rates, businesses are far more likely to see financial success. The essence of customer success is to work on customer retention to reduce customer churn. Churn occurs at every stage of the business. When companies work to reduce their customer churn rate,… Read more »
The ABCs of Minimum Viable Product (MVP)
“The most common mistake startups make is to solve problems no one has.”(Paul Graham) Establishing a startup that scales is hard. 9 out of 10 startups fail. Out of those who fail, 42% fail way before they even get a chance to consider scaling. So, how can one overcome failure while searching for market viability?… Read more »
The ABCs of Product/Market Fit
If people don’t want your product, if they can’t understand the value your product brings, you don’t have product/market fit. Similarly, if people are willing to pay for your product every month, you are profitable, and therefore your product has a market. What is not so easy to determine is where you are in your… Read more »
The ABCs of Product Experimentation
Product experiments are one of the most powerful tools product managers can leverage to build better products faster. Teams that recognize the power of product experiments are well-positioned for the future. By encouraging your team to set simple goals, share new ideas, and test them at a quick pace, you’ll be able to use experimentation… Read more »
The ABCs of Defining Product Metrics for your Team
You already know, collecting data about your product’s performance is essential. The right product metrics give you essential insights on your product’s health and potential issues, and let you know where and how you should improve. That’s why great product managers are always hungry for information. And thanks to technology, we have vast amounts of… Read more »
The ABC of Product Development for Small Teams
Having a great idea may not always be enough to build a strong business. You might also need a product development process that will ensure you build a remarkable product. The product development process is the driving force of companies and vital for their organic growth. Strong global competition and changing consumer behavior and technology force companies to… Read more »