Mada
Seghete

Co-Founder of the mobile linking platform Branch since 2014, Mada has been leading their marketing and evangelism efforts globally, as well as many of Branch's award-winning global culture initiatives, post a Series F round and $4 billion valuation.

From high-growth companies to a changing environment due to a global pandemic to a recession – companies have to adapt more than ever. Mada Seghete, Co-founder at Branch will walk you through what culture is, how you define it at an early stage, and how you measure it and evolve it through both high growth and a highly changing environment. From setting values to hiring, firing, leadership training, setting, and evolving processes this talk will help you think about your culture differently at every stage of growth.

Mada regularly writes, hosts a podcast, and does a lot of public speaking and roundtable/event moderation on growth marketing. Mada also founded mobilegrowth.org, a community with tens of thousands of mobile professionals and she is teaching a course on Growth Marketing at Stanford Continuing Studies. She also acts as an investor for xFactor Ventures and as a Sequoia scout. She has backed 8 companies so far, 7 out of them having a woman CEO or founder.

Podcast: https://branch.io/resources/Branch-how-i-grew-this-podcast/

Blogs: https://blog.branch.io/author/mada-seghete/

Videos: https://www.youtube.com/results?search_query=mada+seghete

Community: https://events.mobilegrowth.org/

Course: https://continuingstudies.stanford.edu/courses/professional-and-personal-development/growth-marketing-proven-theories-powered-by-new-technologies/20201_BUS-257