Developing Product Roadmaps
BRUCE MCCARTHY
Product Roadmap expert, founder of Product Culture, co-author of "Product Roadmaps Relaunched", ex-product advisor to EGYM, Vistaprint, Localytics, Huawei, Nuance, and ZipcarA good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.
Join Bruce McCarthy, legendary product leader, co-author of “Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty” and learn why this approach to roadmapping works and how you can improve product roadmapping in your organization.
ABOUT
THIS WORKSHOP
WHY TAKE THIS WORKSHOP?
A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.
In this hands-on virtual workshop, legendary product leader Bruce McCarthy walks you through his process for articulating your product’s vision, validating your product themes, and create a roadmap visualization for your team’s product.
Based on Bruce’s best-selling book, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty, you will learn why this approach to roadmapping works and how you can improve product roadmapping in your organization.
All How to Web workshops consist of live sessions with the instructor delivered online, with no recorded materials, so you can discuss your problems and get your questions answered.
WORKSHOP ACTIVITIES
Before the workshop
Before the workshop, Bruce will provide you with a roadmap introduction video, presenting the concepts we will use during the sessions.
1st session, November 11, 2h 30′
During the 1st live session, Bruce will help you understand what a product roadmap really is by teaching you the five core components of it. The participants will split in working groups to create the product vision and define the product themes for a fictitious product.
30 minutes Q&A
2nd session, November 13, 2h 30′
During the 2nd live session, Bruce will focus on how you will assemble and communicate your roadmap in a compelling way, and help you create a roadmap visualization for your team’s product.
30 minutes Q&A
MAIN TAKEAWAYS
Define your product roadmap
The five core components of a product roadmap
Define your product vision – considering your customer, benefits and differentiators
Define your product themes – needs, problems and JTBDs
Roadmap visualisation
Define your roadmap visualisation
Communicate your roadmap
Completed roadmap for a fictitious product
Reusable templates for roadmapping and prioritization
Who is
BRUCE MCCARTHY
Bruce McCarthy, Founder of Product Culture, helps companies like EGYM, Vistaprint, Localytics, Huawei, Nuance, and Zipcar achieve their product visions through forums, workshops, advising, and private coaching.
He is President Emeritus of the Boston Product Management Association and a head judge at the annual Harvard Business School New Venture Competition.
Bruce’s bestselling book “Product Roadmapping Relaunched: How to Set Direction While Embracing Uncertainty” has become a cornerstone for all product professionals, and an established guide to developing product roadmaps.
WHAT IS
Product Roadmap
Most people think of a product roadmap as a list of features with dates. This approach, however, usually results in disappointment. The initial roadmap has lots of detail but fails to set a clear strategic direction, objectives, or priorities. Worse, the details keep changing and people are left with a sense that there is no direction and no strategy.
A roadmap should instead be a tool for rallying your entire organization around your product vision and the major steps required to achieve it. And, critically, it should describe the problems to be solved rather than the detailed solutions which have yet to be tested and vetted. A roadmap is not a project plan. It is much more than that. It is a GPS for product success.
