Talk: From Zero to $350M Revenue: Finding and Scaling Your Go-to-Market Fit
Andrew will cover lessons from his roles as a co-founder of Idio, a B2B personalization innovator, leading brand, demand and digital at Optimizely, a global digital experience SaaS platform, and his current role as CMO of Paddle, a global billing platform for SaaS companies. He will also bring data-backed recommendations from Paddle’s 34,000 customers on… Read more »
Talk: Your failed experiment is your biggest opportunity
We’ve all heard it “we tried that, it doesn’t work.”. When we have a failed experiment, we are quick to move on. Sure, we try to create a growth mindset and talk about learnings, but the truth is we aren’t getting the most out of those experiments. Growth experiments are like lemons and growth people… Read more »