How to Guides on Mobile Growth : leveraging first-party data and the use of AI to Create Personalized User Journeys
User Journeys of the future will be increasingly personalized, leading to higher engagement, retention and monetization. In this presentation, mobile expert Andy Carvell will provide actionable advice and real-world examples of how some of the world’s top-performing apps are leveraging AI and first-party data to deliver next-generation personalization and lifecycle marketing